GENIUS PRODUCTS PUTS DERAILED ON TRACK
Tuesday, March 28, 2006
Genius Products' Debut DVD Release for The Weinstein Company Racks Up Sales of Approximately Two Million DVDs In the U.S. During First Week of Release
SANTA MONICA -- (March 28, 2006) -- Building upon its established, wide-reaching distribution network created for a growing library of DVD titles, Genius Products, Inc. (OTCBB:GNPI) has expanded its operations -- in record time -- to handle a consistent flow of major releases from The Weinstein Company. With the addition of 40 new employees and the relocation of its corporate offices to Santa Monica, Calif., the new infrastructure features direct-to-store shipments and category management operating under a newly implemented Vendor Managed Inventory system.
The March 21 release of DERAILED racked up sales of approximately two-million DVDs in its first week at retail -- a true test for Genius' new infrastructure, which met the demand without a flaw.
"I am extremely proud of our organization and the talented team of seasoned professionals who executed the plan without a hitch," said Trevor Drinkwater, CEO of Genius Products. "The successful launch of DERAILED, with sales exceeding our expectations, proves our capabilities. We are now eager and ready for the next wave of titles set for release in the second quarter and beyond. Our second quarter slate is loaded, starting with the release of WOLF CREEK on April 11, the Oscar®-nominated MRS. HENDERSON PRESENTS on April 18, and the $50 million box office hit, HOODWINKED, on May 2, 2006, followed by 3 other exciting and highly marketable films from The Weinstein Company."
"We are extremely gratified that the initial launch of our first feature film through Genius has been a success," said Bob Weinstein, co-chairman of The Weinstein Company.
Featuring performances by Jennifer Aniston and Clive Owen (star of the recently released Inside Man, which earned $29 million in its opening weekend), DERAILED is the first title from The Weinstein Company to be released by Genius Products under their recently announced distribution agreement. DERAILED also stars Xzibit (MTV's "Pimp My Ride"), RZA (Scary Movie 3, Wu-Tang Clan) and Melissa George (Amityville Horror) in this sexy, action-packed thriller based on the best-selling novel by James Seigel, and directed by Mikael Häfstrom, whose previous film Evil was a 2004 Academy Award nominee for Best Foreign Language Film.
ABOUT GENIUS PRODUCTS, INC.
Genius Products, Inc. (OTCBB:GNPI), one of the industry's fastest growing independent home entertainment distributors, produces and distributes an ever-expanding library of home entertainment products including DVDs and CDs. Sold in retail outlets nationwide under such well-known brands as NBC News, Wellspring, TV Guide®, Sundance Channel Home Entertainment™ and Baby Genius®, the company's products are distributed through the Genius Products Branded Distribution Network, an extensive, proprietary distribution network that extends throughout the U.S. to mass, drugstore, supermarket and specialty retailers.
Genius Products boasts a premiere management team comprised of seasoned executives, formerly with major Hollywood studios, who have steered the company into the forefront of the industry through their landmark exclusive distribution deal with The Weinstein Company.
Upcoming films planned for release by Genius Products include films by The Weinstein Company such as HOODWINKED, an updated retelling of the classic story of Red Riding Hood with the voices of Anne Hathaway, Glenn Close and Jim Belushi; MRS. HENDERSON PRESENTS, starring Judi Dench and Bob Hoskins; WOLF CREEK, an Australian horror film, THE MATADOR, starring Pierce Brosnan; DOOGAL, a comical animated adventure with the voices of Jimmy Fallon, Jon Stewart, Whoopi Goldberg and William H. Macy; and THE LIBERTINE, starring Johnny Depp.
Safe Harbor Statement
Except for historical matters contained herein, the matters discussed in this press release are forward-looking statements. The forward-looking statements reflect assumptions and involve risks and uncertainties that may affect Genius Products' business, forecasts, projections and prospects, and cause actual results to differ materially from those in these forward-looking statements. These forward-looking statements include, but are not limited to, statements relating to the anticipated timing and financial performance of new releases including DERAILED, HOODWINKED, MRS. HENDERSON PRESENTS, WOLF CREEK, THE MATADOR, DOOGAL, THE LIBERTINE and any other statements relating to such new release that are not historical statements of fact. Actual results could vary for many reasons, including but not limited to, the unpredictability of audience demand, the effect of technological change and the availability of alternative forms of entertainment. Other such risks and uncertainties include the matters described in Genius Products' filings with the Securities and Exchange Commission. Genius Products assumes no obligation to update any forward-looking statements to reflect events or circumstances occurring after the date of this press release.
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