“If Martin Scorsese were 30 and a Los Angeleno, he’d be making movies…like this.” Kyle Smith, The New York Post

SANTA MONICA, CA – Haunted by his time in the military, a man returns to his old urban ‘hood, struggling to find a place in an unforgiving environment during HARSH TIMES. Hitting the streets on DVD March 13 from Genius Products LLC. and The Weinstein Company, HARSH TIMES marks the directorial debut of writer David Ayer (Training Day, The Fast And The Furious) and features a chilling, tour-de-force performance from Christian Bale (Batman Begins, The Prestige) as a trained killer in an explosive world of guns and drugs, loyalty and revenge. Set against the urban backdrop of South Central Los Angeles, the film features powerhouse performances from its supporting cast, including Eva Longoria (The Sentinel, “Desperate Housewives”) and Freddy Rodriguez (Bobby, “Six Feet Under”). The HARSH TIMES DVD will have a suggested retail price of $28.95 and will include seven deleted scenes and feature commentary by writer, producer, director David Ayer.

Synopsis

Returning to South Central Los Angeles, Bale stars as a ex-Middle East soldier who struggles to re-enter civilian society and, unable to get a job with the LAPD, drifts into a life of petty crime, drugs, and violence.

BASICS

Price: $28.95
Order Due Date: January 30 (singles) January 23 (merchandisers)
Street Date: March 13, 2007
MPAA Rating: R
Languages: English 5.1 and Spanish 5.1
Subtitles: English
Running time: 116 minutes
Catalog Number: 79955 – Wide Screen
Format: 16 x 9
Closed Captioned

For artwork, please visit bhimpactpress.com

About Genius Products

Genius Products, Inc. (OTCBB:GNPI), along with The Weinstein Company, jointly owns Genius Products, LLC, a leading independent home-entertainment distribution company that produces, licenses, and distributes a valuable library of motion pictures, television programming, family, lifestyle and trend entertainment on DVD and other emerging platforms through its expansive network of retailers throughout the U.S. Genius handles the distribution, marketing and sales for such brands as Asia Extreme™, Baby Genius®, Dragon Dynasty™, Dimension Films, ESPN®, IFC®, NBC News®, Wellspring™, The Weinstein Company® and WWE®. Genius Products, Inc. is the managing member of Genius Products, LLC, in which it holds a 30% equity interest.

About The Weinstein Company

The Weinstein Company was created by Bob and Harvey Weinstein, the brothers who founded Miramax Films Corp. in 1979. TWC is a multi-media company that officially launched on October 1, 2005. Dimension Films, the genre label that was founded in 1993 by Bob Weinstein, is also included under TWC banner. The Weinsteins are actively working on the production, development and acquisition of projects for TWC.

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CONTACT:

BENDER/HELPER IMPACT
(310) 473-4147
Melissa Romley
Melissa_romley@bhimpact.com

GENIUS PRODUCTS
Steve Wegner
steve.wegner@geniusproducts.com